Been studying analytics and SEO changes for sometime and have now helped a few sites with or to maintain their Search Engine Optimisation. Melbourne Street Tours were the first to start street art tours and are the biggest in Melbourne but had never done any SEO at all so adding/ implementing was done carefully, specifically to maintain their lengthy page one google rankings. Hand coded because their page is html / css – no All-in-one-SEO plugins available wordpress style… did a little web design, site restructuring and cleaning up of the code as well as there was lots of unnecessary template remains cluttering up the html pages, and improper coding which could lead to lower rankings and less user-friendly site experience.